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European Athletics long-term International Partners are an indispensable part of the European Athletics family and we are proud that, despite an ever-changing sponsorship market, the successful relationships we have developed are reflected in the extended duration of our partnership associations.
Their support provides the sport with the means to develop and grow and enables European Athletics to provide its extensive competition programme, as well as development programmes and assistance to Member Federations.
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SPAR is involved in sponsoring many sporting activities through the individual efforts of independent retailers, wholesalers and the combined sponsorship of European Athletics on an international basis.
Internationally, SPAR has been the principal sponsor of European Athletics since 1996, becoming synonymous with the sport in this period. Athletics is a sport where personal endeavour is combined with team participation to achieve success. Honour and pride in winning the discipline remain athletes’ main incentive. SPAR identifies with this principle which is reflective of our highly successful retailers who continue to develop the brand through the formats and ensure that consumers enjoy shopping at SPAR.
The European Athletics events of which SPAR is principal sponsor comprise three elements - indoor/outdoor and cross-country - spanning the entire year of competition. SPAR works with the national partner in each country to develop maximum awareness of the sponsorship and the critical link with individual athletes who are also customers of independent retailers.
SPAR is proud to be involved with European Athletics, an organisation which strives to bring passion and enthusiasm for their sport to viewers, spectators and participants.
Contact | SPAR International: European Athletics sponsor until 2015 |
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OMEGA has been closely associated with the world of precision sports timekeeping for the better part of a century. OMEGA has also been responsible for much of the cutting-edge technology used to time athletics and to display the results and distribute them around the world. OMEGA and European Athletics: a natural partnership.
Contact | OMEGA press release, 21 January 2008
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Le Gruyère AOC Switzerland started its long-term partnership with European Athletics in 2008. The highlight of the partnership will be the European Athletics Championships 2014 in Zurich, with the 2012 Helsinki championships inbetween.
Le Gruyère AOC Switzerland is a cheese of very high quality, which has been hand-made for many centuries. It is a natural product without any additives.
Le Gruyère AOC Switzerland is looking forward to welcoming you soon at a European Athletics event and to offer you a taste of our magnificent cheese.
Contact | Le Gruyère press release, 28 November 2011 |
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The European Broadcasting Union (EBU) has been the broadcast partner of European Athletics since 1981. For more than 30 years, the outstanding collaboration between both organisations has always been focused on developing European Athletics into a more attractive product for television, spectators and athletes. Through its operational department Eurovision, the EBU is continuously working to promote Athletics by offering the most comprehensive coverage of European Athletics events all over Europe.
Contact | European Athletics and EBU extend long-running partnership for four more years |
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dpa Picture-Alliance is a subsidiary of Germany’s major press agency dpa Deutsche Presse-Agentur GmbH and one of the country‘s leading picture agencies in the fields of production, documentation and marketing of visual media content. The picture portal www.picture-alliance.com currently provides 18 million images, graphics, illustrations and clips capturing everything from news, politics, sports, entertainment and economy, art and history as well as nature, travel, lifestyle and stock. In addition to its partnership with European Athletics, picture alliance is the official photo agency of the German Olympic Sports Confederation (DOSB) and the foundation Deutsche Sporthilfe.
Being a part of the dpa Group, the agency can offer additionaly a wide range of business activites in the field of media: news, pictures, graphics, interactive and mobil solutions as well as audio and video coverage. Furthermore dpa owns newsaktuell, which is the German market-leader in media- and public relations-services.
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Swedish specialist company NeH is the official merchandising and souvenir partner of European Athletics since April 2007.
NeH has extensive experience in its field of expertise at various international events, such as Solheim Cup 2007, World Ski Championships 2007 and is also a partner for the 2008 Men's Handball European Championships and the 2008 World Biathlon Championships.
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