The Berlin Senate Department of Interior and Sport has teamed up with the Berlin Athletics Association to promote a Berlin-wide sports programme called Run.Jump.Throw.Berlin to raise awareness for the Berlin 2018 European Athletics Championships (7–12 August) and the World Para-Athletics European Championships (20–26 August).
The initiative is designed to encourage Berliners to become more physically active both during and after the championships. Run.Jump.Throw.Berlin is targeting people of all age groups and backgrounds, including schoolchildren, families, the elderly, people with disabilities as well as sports enthusiasts.
The programme takes a modern and innovative approach to the sport to develop new and deeper associations within the local community.
Run.Jump.Throw.Berlin will seek to boost physical activity among the local population, strengthen ties between athletics associations and make athletics - and the benefits of physical activity - more visible across the city. The key objective is to anchor athletics in the consciousness of the population and create a positive and sustainable impression for local citizens.
The diverse programme consists of three stages designed to inspire the local population.
From May to August, mobile athletics events under the name Urban Athletics KIEZ CUP will be held at selected locations in the 12 city districts. Here Berliners will be able to experience athletics and compete in a Run.Jump.Throw.-Challenge with the chance to be crown inaugural Urban Athletics KIEZ CUP Champions. The finale will take place on the 11 August on the European Mile at the Breitscheidplatz.
From 18-22 June, the school sports week Schooletics enables Berlin pupils to enjoy and take part in an unforgettable week of sports. Participants will have the chance to pick up and throw a javelin for the first time and run in the grounds around the Olympic Stadium which will stage both the European Championships and World Para-Athletics European Championships.
From May, an online platform called Interactive Athletics creates a modern and barrier-free experience on the topic of athletics in Berlin. On the site, Berliners will be able to find out more about track and field clubs in Berlin, training offers, ways to take part in athletics in the city and how to get involved.
By integrating a public sports programme with a major sports event, the government wants to showcase Berlin as an active, sport-loving city that is the perfect host for any elite sporting event. Run.Jump.Throw.Berlin will offer something for everyone, whether new to sport or a lifelong fan or athlete.
And the local government intends get the entire population running, jumping and throwing along with the elite athletes.
More information on the 2018 European Championships:
- The Berlin 2018 European Athletics Championships will be part of the first multi-sport European Championships along with co-hosts Glasgow.
- It will be a must-watch, must-attend experience that elevates the status of European Champions, uniting existing European Championships to celebrate the highest honour in European sport and celebrating the defining moments that create Champions.
- It is the continent’s ultimate multi-sport event, an 11-day celebration of European sport staged every four years.
- Seven of Europe’s leading sports (athletics, aquatics, rowing, golf, cycling, gymnastics, triathlon) will be brought together for the first edition.
- The European Athletics Championships in Berlin will be staged 7-12 August. The six other sports will be staged in Glasgow through 2-12 August.
- 4500 athletes and 52 nations will compete across the seven sports.
- Potential TV audience of over one billion with millions more across multiple digital platforms.
- Over half a million spectators expected.