European Athletics has the pleasure in announcing that it has signed a Partnership Agreement until the end of 2025 with Eurohold Bulgaria AD on Thursday (18).
The signing ceremony took place during the Munich 2022 European Athletics Championships with European Athletics President Dobromir Karamarinov, European Athletics CEO Christian Milz, and with Assen Christov, Chairman of the Supervisory Board of Eurohold, the signatories to the contract.
Eurohold will have the status of being an Official Partner of European Athletics in the insurance category and their involvement will commence with the 2022 SPAR European Cross Country Championships, which will be held in the Piemonte-La Mandria Park just outside Torino, Italy.
The European Athletics events covered by the agreement are:
- 2022-2025 SPAR European Cross Country Championships
- 2024 European Athletics Championships (Rome, Italy)
- 2023 and 2025 European Athletics Indoor Championships
- 2023 and 2025 European Athletics Team Championships 1st Division
As an Official Partner of European Athletics, Eurohold will benefit from core marketing rights that include advertising board visibility at the above events, exposure on Eurovision’s pan-European free-to-air broadcast coverage and European Athletics live streaming, digital rights, digital exposure via European Athletics communications channels, ticketing, and VIP hospitality.
“I am very pleased that European Athletics and Eurohold will be working together from later this year. This partnership shows how strong the profile and credibility of European Athletics is because our new partner is a heavyweight of the European insurance sector,” commented President Karamarinov.
“In addition to our core business and as part of our corporate social responsibility, we aim to support causes and projects that are important to people, improve the environment we live in and quality of life as a whole. Sports is one of the key areas we have been developing over the last 20 years, providing good opportunities for many talents in this sector. As we have significantly scaled up our business in Europe it’s the high time we expanded our social program in the continent too. We are glad to take this step together with the queen of sports and we look forward to building a strong partnership with European Athletics in order to further boost the development of the sport,” said Assen Christov, Chairman of Eurohold.
“Partnering with Eurohold is a tremendous opportunity for European Athletics and it also shows the appeal that the products in our event portfolio have as well as the value that major companies now place in being associated with us and the sport of athletics,” added European Athletics CEO Christian Milz.
About Eurohold Bulgaria AD
Eurohold Bulgaria AD is a leading energy and financial group operating mainly in Central, Eastern and Southeastern Europe (CESEE). It is listed on the Bulgarian and Warsaw Stock Exchange. Eurohold owns Euroins Insurance Group AD (EIG), one of the largest insurance groups in the region. EIG provides a full range of insurance products, serves over 4 million customers in 13 countries and has over 3000 employees. In 2021, Eurohold acquired through its wholly-owned subholding, Eastern European Electric Company, the subsidiaries of the Czech energy company CEZ Group in Bulgaria, which operate now under Electrohold brand, have over 3000 employees and serve almost 3 million consumers in the country.
About European Athletics
European Athletics is the continental governing body for the sport of athletics. Founded in 1970, the organisation is responsible for the international administration of the sport across 51 Member Federations and staging many of Europe’s most important athletics competitions including the European Athletics Championships and European Athletics Indoor Championships.