European Athletics has pleasure in announcing that the Spanish sports apparel company Joma will be an Official Partner for the four-year period 2025-28.
The signing ceremony took place on Wednesday (30) at the Joma headquarters in Portillo de Toledo, Spain.
“This is a groundbreaking event for European Athletics and Joma,” commented European Athletics President Dobromir Karamarinov.
“It is the first time that European Athletics have entered into a long-term top-tier partnership with a sports apparel brand, and it is also the first time that Joma have entered into such a partnership with an international athletics federation.
“However, we at European Athletics are already very familiar with the Joma name and their products thanks to their involvement with many of our Member Federations so we are very happy to extend a warm welcome as both parties move forward with this unprecedented agreement,” added Karamarinov.
Joma will have the status as the sports apparel and footwear Official Partner and will have a significant presence at the following European Athletics events during the forthcoming four-year period.
- Birmingham 2026 European Athletics Championships
- 2028 European Athletics Championships
- Apeldoorn 2025 European Athletics Indoor Championships
- Valencia 2027 European Athletics Indoor Championships
- Madrid 2025 European Athletics Team Championships 1st Division
- 2027 European Athletics Team Championships 1st Division
- Lagoa 2025 SPAR European Cross Country Championships
- 2026, 2027 & 2028 SPAR European Cross Country Championships
- 2027 European Race Walking Team Championships
- 2028 European Athletics Off-Road Running Championships
As a top-tier Official Partner, Joma will benefit from extensive core marketing rights that include world-wide product category exclusivity, brand exposure in European Athletics' digital and social media activities including marketing and content production as well as its communications channels, exposure on Eurovision’s pan-European free-to-air broadcast coverage of the above championships as well as exposure on the European Athletics live streaming service, brand exposure on official event clothing, track perimeter LED advertising, ticketing and VIP hospitality.
As part of their involvement with European Athletics, Joma will also provide the official clothing at the above events for the European Athletics staff, Local Organising Committee staff, officials, volunteers and service partners.
Joma will additionally develop a customised line of clothing for European Athletics staff and Council members.
"We are very excited to announce this sponsorship agreement with European Athletics, a collaboration that strengthens our commitment to sport at an international level," commented Joma Sport Managing Director Marina López.
"At Joma, we believe in the values that athletics represents: effort, overcoming challenges, and dedication. This sponsorship is a unique opportunity to support European athletes and promote the sport at all levels. With our extensive experience, we are confident that we can contribute to the success of all events organized by European Athletics in the coming years," she added.
"This is an important and unprecedented agreement with a prestigious company with a worldwide footprint that extends far beyond Europe and which emphasises the value of our brand and our events,” reflected European Athletics CEO Christian Milz.
“With their commitment to athletics and long history of involvement in our sport, which stretches back more than 50 years, I have no doubts that this partnership will be a fruitful one and I’m sure benefit both European Athletics and Joma over the coming four years,” he added.
Joma will join SPAR, Eurohold, Le Gruyère, Würth MODYF and Toyo Tires as an Official Partner, with EBU/Eurovision Sport as a Broadcast Partner, and Conica and Polanik as Preferred Suppliers.
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About Joma
Joma Sport is the most important Spanish sports brand, with the highest sales volume worldwide, and is among the top ten global brands. It was founded by Fructuoso López in 1965, and it is present in more than 140 countries.
It is present in multiple sports and at the Olympic Games Paris 2024 Joma equipped 15% of the participating athletes. Within athletics, it sponsors important national and international athletes. Furthermore, it is the technical sponsor of national federations and marathons in different parts of the world.
About European Athletics
European Athletics is the continental governing body for the sport of athletics. Founded in 1970, the organisation is responsible for the international administration and development of the sport across 51 Member Federations.
It has the responsibility for staging many of Europe’s most important athletics competitions including the European Athletics Championships, European Athletics Indoor Championships, European Athletics Team Championships and SPAR European Cross Country Championships.