European Athletics has the pleasure in announcing that Le Gruyère AOP Switzerland will continue as an Official Partner for a further three years during 2025-27.
The signing of the partnership extension took place on Tuesday (19) at the European Athletics headquarters in Lausanne, Switzerland.
“The extension of our partnership with Le Gruyère AOP Switzerland is a testament to the appeal of our wonderful sport and the faith that our Official Partners put in European Athletics to deliver excellent events that promote their brand and reinforce their involvement with athletics,” commented European Athletics President Dobromir Karamarinov.
“We at European Athletics have had an outstanding relationship with Le Gruyère AOP Switzerland since they became an Official Partner in 2008. On a personal level, I would like to say I am very proud to have been involved in the relationship progressing and prospering from the very first day as I became a European Athletics Council member just a few months before Le Gruyère AOP Switzerland officially came onboard.”
Le Gruyère will retain their status as the European Athletics Official Partner in cheese and cheese-based products and will have a significant and high-profile presence at the following European Athletics events.
- Birmingham 2026 European Athletics Championships
- Apeldoorn 2025 European Athletics Indoor Championships
- Valencia 2027 European Athletics Indoor Championships
- Madrid 2025 European Athletics Team Championships 1st Division
- 2027 European Athletics Team Championships 1st Division
- Lagoa 2025 SPAR European Cross Country Championships
- 2026 & 2027 SPAR European Cross Country Championships
- Bergen 2025 European Athletics U23 Championships
- 2027 European Athletics U23 Championships
- Tampere 2025 European Athletics U20 Championships
- 2027 European Athletics U20 Championships
As a top-tier Official Partner, Le Gruyère AOP Switzerland will continue to benefit from extensive core marketing rights that include world-wide product category exclusivity, brand exposure in European Athletics' digital and social media activities including marketing and content production as well as its communications channels, exposure on Eurovision’s pan-European free-to-air broadcast coverage of the above championships as well as exposure on the European Athletics live streaming service, brand exposure on official event clothing, track perimeter LED advertising, ticketing and VIP hospitality.
Le Gruyère AOP Switzerland will also have exclusive branding rights on the athlete bibs at the Tampere 2025 European Athletics U20 Championships in Finland.
In addition, Le Gruyère AOP Switzerland will have on-site product sampling and fan engagement activities at the above events as well as provide the highest quality cheese at all European Athletics VIP facilities and relevant official functions.
"Le Gruyère is thrilled to continue this adventure with European Athletics, an organization that shares our values of continuity and durability. Together, we celebrate excellence, tradition, and the enduring spirit of achievement," commented Le Gruyère AOP Switzerland President Pierre-Ivan Guyot.
"It is a great pleasure to continue our successful partnership with Le Gruyère AOP Switzerland. They have been active supporters of European Athletics for almost two decades and the relationship has been a very effective sponsorship and marketing vehicle for both parties,” said European Athletics CEO Christian Milz.
“Just like the diverse and rich taste of Le Gruyère, athletics showcases incredible variety but the quality is always world class. We're proud to extend our partnership with European Athletics, celebrating excellence together,” added Le Gruyère AOP Switzerland Director Philippe Bardet.
Le Gruyère AOP Switzerland is one of six European Athletics Official Partners along with SPAR, Joma, Eurohold, Würth MODYF and Toyo Tires. EBU/Eurovision Sport are a Broadcast Partner while Conica and Polanik are Preferred Suppliers.
About Le Gruyère AOP Switzerland
Le Gruyère AOP Switzerland began its partnership with European Athletics in 2008 as a top-tier sponsor of all major events as well as the European Athletics U23 and U20 Championships.
Le Gruyère AOP Switzerland is a very high quality natural cheese that has been produced for many centuries in an artisanal method without any additives. VIP guests, athletes and fans have the opportunity to taste this magnificent cheese at European Athletics events sponsored by Le Gruyère AOP Switzerland.
About European Athletics
European Athletics is the continental governing body for the sport of athletics. Founded in 1970, the organisation is responsible for the international administration and development of the sport across 51 Member Federations.
It has the responsibility for staging many of Europe’s most important athletics competitions including the European Athletics Championships, European Athletics Indoor Championships, European Athletics Team Championships and SPAR European Cross Country Championships.