The EuroRoma 2024 Foundation, which is organising the Roma 2024 European Athletics Championships, dedicated a day to the commercial partners of the event with a sponsor workshop on Friday (1).
The 26th edition of the most important event in the European Athletics portfolio will take place in the Italian capital between 7-12 June and the workshop was held at the Foro Italico Park, which also includes the historic Olympic Stadium which will be the centrepiece of the championships.
The Local Organising Committee (LOC), representatives of European Athletics and the partners of both bodies discussed business opportunities, the latest trends in marketing, communications, sustainability and sports technology with a view to maximising their investment and participation in the championships.
The lineup of sponsors' representatives invited by the EuroRoma 2024 Foundation, in collaboration with its marketing advisor DAO, already included leading national and international companies.
In addition to the sponsors of European Athletics - its Official Partners SPAR, Eurohold, Le Gruyère, Toyo Tires, Würth MODYF, its Preferred Suppliers Conica and Polanik and its Broadcaster Partner EBU\Eurovision - the Official Partners LOC Partners Unicredit, Fastweb, Frecciarossa and Official Suppliers Uliveto, Toyota, Net Integrators, Karhu, Humangest and XMetaReal, were in attendance.
Communications in Italy will also be strengthened by the partnership with Italian national newspapers Corriere dello Sport and Tuttosport, which will guarantee extensive media and editorial coverage until the end of the championships.
The following subject areas were covered during by workshops throughout the day and participants were encouraged to contribute, share their experiences, and engage in network activities.
- Roma 2024 Identity Video
- General Overview - The status today
- Logistical Overview
- Ticketing
- Protocol & Social Programmes
- EA Club & Commercial Hospitality
- Roma 2024 “Village”
- Medal Plaza
- Volunteers Programme
- Track perimeter LED advertising overview
- Venue Dressing
- Promotional Plans & Activities
- Official Merchandising (presented by KARHU, Official Supplier of ROMA 2024
Stefano Mei, nowadays president of FIDAL and the EuroRoma 2024 Foundation as well as a European Athletics Council member, sent a message to the sponsor from Glasgow, where the World Athletics Indoor Championships began on Friday.
"I hope it is a pleasant and fruitful workshop. I promise that we will have a wonderful experience next June in Rome. I want to express my gratitude for your partnership, friendship and your support for the success of the event,' said the 1986 European 10,000m champion.
“Our partners are all excellent leaders in the respective markets and this reflects the extraordinary value of the next European Athletics Championships we shall host in the iconic and renovated Foro Italico Park in Rome. We are grateful for their trust and support. and proud to work together with European Athletics to deliver a memorable sports event next June," added the LOC Head of Sales, Marketing and Promotion Fabio Guadagnini.
"In the last decade, the sponsor workshop has become a traditional fixture before the European Athletics Championships that year and cements the collaboration between European Athletics and the LOC with our commercial partners so everyone can get the most out of this hugely important and prestigious athletics championships," commented European Athletics Head of Marketing and Commercial Activities Charles Braun.
"However, with more than 40 participants this time, and a very focussed and involved set of seminars and presentations, I think this has been the most successful workshop we have ever held,” added Braun.
During the visit organised inside the Olympic Stadium and other areas of the Foro Italico Park, there was an unexpected surprise for the sponsors: the first ever in-person appearance of the official Roma 2024 European Athletics Championships mascot. Ludo, with the name of the mascot chosen by users on the official social media accounts revealed last Saturday.
During the event, Ludo will entertain athletics fans in the Fan Village which will be set up in the Foro Italico Park.
In addition, a corporate hospitality service will be provided, and sponsors have the opportunity to book VIP Tickets and reserved boxes, including catering and reception services.
