Privacy Policy for the EA Newsletter Service (Brevo)Privacy Policy for the EA Newsletter Service (Brevo)

Privacy Policy for the EA Newsletter Service (Brevo)

  • Privacy
  • Privacy Policy for the EA Newsletter Service (Brevo)

Newsletter Service

European Athletics uses Brevo (previously Sendinblue) for the sending of newsletters. The provider of Brevo is the Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany.

Brevo services can, among other things, be used to organize and analyze the sending of newsletters. The data you enter for the purpose of subscribing to the newsletter are archived on Brevos servers in Germany.

What data is collected?

We collect the data necessary for sending the newsletter, i.e. in particular your e-mail address. In addition, we ask you to provide further information and tell us your name, country of origin and approximate age. These details are optional. Finally, we collect data that is generated when you interact with the emails you receive. 

For what purpose do we use the data?

We use the data primarily to provide you with the requested newsletter service. In addition, we use the data to monitor the reach, relevance and success of our newsletter. 

Monitoring and data analysis with Brevo

Brevo enables us to analyze our newsletter campaigns. For instance, it allows us to see whether a newsletter message has been opened and, if so, which links may have been clicked. This enables us to determine, which links drew an extraordinary number of clicks.

Moreover, we are also able to see whether once the e-mail was opened or a link was clicked, any previously defined actions were taken (conversion rate). This allows us, for example, to better assess the extent to which you have interacted with our services. 

Brevo also enables us to divide the subscribers to our newsletter into various categories (i.e., to “cluster” recipients). For instance, newsletter recipients can be categorized based on age, gender, or place of residence. This enables us to tailor our newsletter more effectively to the needs of the respective target groups.

If you do not want to permit an analysis by Brevo, you must unsubscribe from the newsletter. We provide a link for you to do this in every newsletter message. 

What is the legal basis for the processing?

The data is processed based on your consent (Art. 6, para. 1 lit. a EU-GDPR). You may revoke any consent you have given at any time by unsubscribing from the newsletter. This shall be without prejudice to the lawfulness of any data processing transactions that have taken place prior to your revocation.

How long will the data be stored?

The data deposited with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter or the newsletter service provider and deleted from the newsletter distribution list after you unsubscribe from the newsletter. Data stored for other purposes with us remain unaffected.

After you unsubscribe from the newsletter distribution list, your e-mail address may be stored by us or the newsletter service provider in a blacklist, if such action is necessary to prevent future mailings. The data from the blacklist is used only for this purpose and not merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6, para. 1 lit. f EU-GDPR). The storage in the blacklist is indefinite. You may object to the storage if your interests outweigh our legitimate interest.

For more details, please consult the Data Protection Regulations of Brevo at:

How do we protect your data at Brevo?

We have concluded a data processing agreement (DPA) with Brevo This is a contract mandated by data privacy laws that guarantees that they process personal data only based on our instructions and in compliance with data protection laws.

What are your rights and contact persons?

To find out more about rights and who to contact at EA, please consult the Privacy Policy on our main website

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