The road to Roma 2024 is paved with innovation

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  • The road to Roma 2024 is paved with innovation

Eurovision Sport has today (28) launched a search for pioneering sports broadcasting tech founders, in partnership with HYPE Sports Innovation.

With a focus on the European Athletics Championships hosted in Rome next year, Eurovision Sport will harness HYPE's extensive sports tech network and expertise to find innovative startups with solutions that address numerous industry challenges in areas such as production and engineering, and digital streaming.

This partnership initiative directly supports Eurovision Sport’s mission to keep the best sporting events free and accessible to audiences throughout Europe, whilst remaining adaptive to an ever-evolving industry.

European Athletics Communications, Television & Digital Director Marcel Wakim said: “This year marks the 26th edition of the European Athletics Championships, and with a more diverse programme of events than ever before we’re excited at the potential this initiative has to innovatively impact our flagship event.”

Head of Audio & Innovation for Eurovision Sport Christophe Pasquier said: “We are thrilled to collaborate with HYPE Sports Innovation as this partnership marks the dawn of a fresh era in the realm of media and broadcasting, where state-of-the-art solutions are poised to enhance the viewer's experience to levels previously uncharted.

Founder & CEO of HYPE Sports Innovation Amir Raveh said: “Collaborating with Eurovision Sport, we're set to redefine the future of media and broadcasting with innovative solutions that will change the game.”

Full information for sports tech startups who are interested in collaborating with Eurovision Sport and HYPE Sports Innovation on the European Athletics Championships’ 2024 ‘Road To Rome’ can be found here:

About the EBU 

The European Broadcasting Union (EBU) is the world’s foremost alliance of public service media (PSM). Our mission is to make PSM indispensable.  

We represent 112 media organisations in 56 countries in Europe, the Middle East and Africa; and have an additional 30 Associates in Asia, Africa, Australasia and the Americas.  

Our Members operate nearly 2000 television and radio channels alongside numerous online platforms. Together, they reach audiences of more than one billion people around the world, broadcasting in more than150 languages. 

We strive to secure a sustainable future for public service media, provide our Members with world-class content from news to sports and music, and build on our founding ethos of solidarity and co-operation to create a centre for learning and sharing. 

We have offices in Brussels, Rome, Moscow, New York, Washington DC and Madrid. Our headquarters are in Geneva.  

Discover more about the EBU at  

About Eurovision Sport

Eurovision Sport manages the media rights for 14 sports on behalf of EBU Members, delivering over 43,000 hours of sport a year through agreements with 28 international sports federations. We showcase almost 200 events every year and are proud to operate a gender-balanced rights portfolio.

ABOUT HYPE Sports innovation

Founded in 2015, HYPE Sports Innovation is the largest global ecosystem for SportsTech comprising over 200 teams, leagues, federations, and has the largest equity holding portfolio of Sports Tech startups to date, HYPE has successfully generated hundreds of business engagements and deals through its ecosystem.

HYPE works with the world’s leading professional sports properties in order to support them in uncovering and exploring SportsTech solutions. HYPE’s vision is to impact people’s lives through the power of sports and innovation.

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