SPAR has been the principal sponsor of European Athletics since 1996, becoming synonymous with the sport during this period. Athletics is a sport where personal endeavour is combined with team participation to achieve success, and SPAR identifies with this principle through its national partners by ensuring that consumers enjoy shopping at SPAR. SPAR retailers continue to develop the brand through sponsorship awareness and through the critical link with individual athletes who are also customers of independent retailers. SPAR is proud to be involved with European Athletics, an organisation which strives to bring passion and enthusiasm for their sport to viewers, spectators and participants.

Eurohold Bulgaria AD is a leading energy and financial group operating mainly in Central, Eastern and Southeastern Europe (CESEE). It is listed on the Bulgarian and Warsaw Stock Exchange. Eurohold owns Euroins Insurance Group AD (EIG), one of the largest insurance groups in the region. EIG provides a full range of insurance products, serves over 4 million customers in 13 countries and has over 3000 employees.

Le Gruyère AOP Switzerland began its partnership with European Athletics in 2008 as a top-tier sponsor of all Major Events and the European Athletics U23 and U20 Championships. Le Gruyère is a very high quality natural cheese that has been produced for many centuries in an artisanal method without any additives. VIP guests, athletes and fans have the opportunity to taste this magnificent cheese at European Athletics events sponsored by Le Gruyère AOP Switzerland.

Toyo Tires is one of the world's largest tire manufacturers. Toyo Tire Corporation was founded in 1945 in Osaka, Japan. In 1975, the manufacturer opened its European headquarters in Germany. The product range includes winter, summer and all-season tyres for motor vehicles as well as van tyres and special off-road products. The philosophy of Toyo Tires is to combine driving pleasure with top performance. This is reflected in each of the products, as well as in its close partnership with European Athletics.

The first companies of Würth MODYF Group were founded in Künzelsau, Germany and Neumarkt, Italy in 1997 as an independent subsidiary of the Würth Group and can thus look back on more than 25 years of experience in the field of workwear and safety footwear. Würth MODYF Group currently operates companies in ten countries and has more than 400 employees in Czech Republic, Denmark, Germany, France, Italy, Norway, Portugal, Slovakia, Spain and Switzerland. Smaller sales units support Würth MODYF’s customers in Austria, the Netherlands and Belgium. Würth MODYF Group is continuing to expand internationally, opening new branches all over Europe.