European Athletics has pleasure in announcing on Tuesday (9) that Toyo Tires have renewed as an Official Partner for the period 2024-27.
Toyo Tires first became an Official Partner of European Athletics ahead of the Berlin 2018 European Athletics Championships and they continue to be a Partner in the category of ‘tyres’.
The company will have a significant presence at the following major continental athletics championships during the four-year period covered by the contract.
- Roma 2024 European Athletics Championships (7-12 June 2024)
- Apeldoorn 2025 European Athletics Indoor Championships (6-9 March 2025)
- Birmingham 2026 European Athletics Championships
- 2027 European Athletics Indoor Championships
As a top-tier Official Partner, Toyo Tires will continue to benefit from extensive core marketing rights that include worldwide product category exclusivity, brand exposure in European Athletics' ever-expanding digital and social media activities, exposure on Eurovision’s pan-European free-to-air broadcast coverage of the above championships, track perimeter LED advertising, additional exposure via European Athletics communications channels, ticketing, and VIP hospitality.
“I am delighted that Toyo Tires have decided to continue their association with European Athletics as an Official Partner. We have had a very harmonious relationship with them that has provided significant benefits to both of us. I feel very confident that this will carry on in the future and our relationship will continue to evolve and enhance both brands," commented European Athletics President Dobromir Karamarinov.
"Toyo Tires first partnered with European Athletics more than five years ago and I think this demonstrates once again the value of our brand and our events. With two European Athletics Championships and two European Athletics Indoor Championships in the next four years, we can connect our partners like Toyo Tires to some of the world's greatest exponents of our sport,” added European Athletics CEO Christian Milz.
"Working with European Athletics since 2018 has been hugely successful and we are privileged to have the opportunity to extend our partnership. The challenges athletes face in striving for better performance, closely mirrors our commitment to continuously improve our products. We look forward to building on our partnership as we develop together in the future,” said Toyo Tire Holdings of Europe Sales and Marketing Director Ralf Gutena.
Toyo Tires will continue alongside SPAR, Le Gruyère, Würth MODYF and Eurohold as an Official Partner, with EBU/Eurovision Sport as a Broadcast Partner, and Conica and Polanik as Preferred Suppliers.
About Toyo Tires
Toyo Tires is one of the world's largest tire manufacturers. Founded in Osaka, Japan in 1945, the manufacturer opened its European offices in Germany in 1975.
The Toyo Tires product range includes winter, summer and all-season tires for passenger cars and SUVs as well as van tyres and specialist off-road and motorsport products.
The philosophy of Toyo Tires is to continuously improve our products, creating greater value. The company aims to create excitement and surprise with products that exceed customer expectations and enrich society. These values are reflected in the close partnership with European Athletics.
About European Athletics
European Athletics is the continental governing body for the sport of athletics. Founded in 1970, the organisation is responsible for the international administration and development of the sport across 51 Member Federations.
It has the responsibility for staging many of Europe’s most important athletics competitions including the European Athletics Championships, European Athletics Indoor Championships. European Athletics Team Championships and SPAR European Cross Country Championships.