Berlin 2018 has given us a taster of what to expect in two years' time at the European Athletics Championships with a video promo featuring 100m sprinter Julian Reus inviting people to 'Beat Your Best'.
The video is shot on the streets of Berlin, with Reus racing against a metro train as he looks to find a new opponent and challenge in order to beat his best.
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 Berlin 2018 has given us a taster of what to expect in two years' time at the European Athletics Championships with a video promo featuring 100m sprinter

'Beat Your Best' - European Athletics Championships promo launched

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SPAR has been the principal sponsor of European Athletics since 1996, becoming synonymous with the sport during this period. Athletics is a sport where personal endeavour is combined with team participation to achieve success, and SPAR identifies with this principle through its national partners by ensuring that consumers enjoy shopping at SPAR. SPAR retailers continue to develop the brand through sponsorship awareness and through the critical link with individual athletes who are also customers of independent retailers. SPAR is proud to be involved with European Athletics, an organisation which strives to bring passion and enthusiasm for their sport to viewers, spectators and participants.

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Eurohold Bulgaria AD is a leading energy and financial group operating mainly in Central, Eastern and Southeastern Europe (CESEE). It is listed on the Bulgarian and Warsaw Stock Exchange. Eurohold owns Euroins Insurance Group AD (EIG), one of the largest insurance groups in the region. EIG provides a full range of insurance products, serves over 4 million customers in 13 countries and has over 3000 employees.

Eurohold

Le Gruyère AOP Switzerland began its partnership with European Athletics in 2008 as a top-tier sponsor of all Major Events and the European Athletics U23 and U20  Championships. Le Gruyère is a very high quality natural cheese that has been produced for many centuries in an artisanal method without any additives. VIP guests, athletes and fans have the opportunity to taste this magnificent cheese at European Athletics events sponsored by Le Gruyère AOP Switzerland.

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Toyo Tires is one of the world's largest tire manufacturers. Toyo Tire Corporation was founded in 1945 in Osaka, Japan. In 1975, the manufacturer opened its European headquarters in Germany. The product range includes winter, summer and all-season tyres for motor vehicles as well as van tyres and special off-road products. The philosophy of Toyo Tires is to combine driving pleasure with top performance. This is reflected in each of the products, as well as in its close partnership with European Athletics.

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The European Broadcasting Union (EBU) has been the Official Broadcast Partner of European Athletics since 1981. During this 40-year partnership, the outstanding collaboration between both organisations has always been focused on developing European Athletics into a more attractive product for television, spectators and athletes. Through its operational department Eurovision Services, the EBU is continuously working to promote athletics by offering the most comprehensive coverage of European Athletics events all over Europe.

Conica has been developing and manufacturing innovative seamless flooring solutions for sports, games and leisure for over 40 years and is one of the world's market leaders and innovation drivers in this field.  The user-oriented requirements for technical and sports functional performance as well as usability while guaranteeing the health aspects of the material itself, and for the user, are the focus of Conica's product development.  Conica is part of the Serafin group of companies based in Munich, Germany.

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Polanik is a family company, founded by Wiesław Szczepanik in 1966. It produces athletics equipment having over thousand products in the offer. Polanik fully equips stadiums all over the world and handles the highest-level athletics events. Stars of athletics beat world records using Polanik products. Polanik is held in high regard by many for top quality and advisory services for designers and investors of athletics stadiums.

Polanik

Opened in 1909 and magnificently restored, the Hotel Royal Savoy Lausanne combines Art Nouveau and modernity with genuine panache. Featuring tailor-made service and unbeatable comfort, this legendary venue is located a short walk from the shores of Lac Leman and offers every guest the absolute luxury of feeling truly at home. The Hotel Royal Savoy is proud to be the Preferred Hotel Partner of European Athletics in Lausanne since 2016, offering valuable support and accommodation services to European Athletics business activities throughout the year.

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Getty Images is the world's leading creator and distributor of visual content – with award winning editorial photographers and videographers covering hundreds of Sports, Entertainment, and News events daily. Digital asset management and distribution services optimize efficiency and content syndication for hundreds of media partners and rights holders.

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The first companies of Würth MODYF Group were founded in Künzelsau, Germany and Neumarkt, Italy in 1997 as an independent subsidiary of the Würth Group and can thus look back on more than 25 years of experience in the field of workwear and safety footwear.

Würth MODYF Group currently operates companies in ten countries and has more than 400 employees in Czech Republic, Denmark, Germany, France, Italy, Norway, Portugal, Slovakia, Spain and Switzerland. Smaller sales units support Würth MODYF’s customers in Austria, the Netherlands and Belgium. Würth MODYF Group is continuing to expand internationally, opening new branches all over Europe.